Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Welcome to the Emma Jane Collective
Where fashion is an ever-evolving story and every aesthetic finds its home. Explore our curated collections spanning eight distinct style cores—from the breezy charm of Coastal Whimsy and the timeless polish of Preppycore, to the romantic delicacy of Coquettecore, the enchanting magic of Fairycore, the studious elegance of Librariancore, the refined simplicity of The Minimalist, the rustic warmth of Cottagecore, and the creative soul of Craftcore. Discover the pieces that speak to your unique vibe.
This store was inspired by my daughter, Emma — the smartest and most fashion-forward woman I know.
Emma is a talented writer, a fiercely dedicated mother, and a human rights advocate who is passionate about the rights of all people on this planet. She is everything I could have hoped for and more, and I could not be prouder to be her mom and watch her continue to grow into the incredible woman she is.
Every piece you find on this site is curated with Emma in mind — inspired by her essence, her grace, and her spirit.
This one's for you, Emma. 🤍
Meet Laura Rowe
Founder & Curator of Emma Jane Collective
Laura's love of fashion runs deep — and it was the inspiration of her daughter Emma that brought this dream to life. She warmly welcomes you to our little corner of style and heart.
Now for a little secret... Laura is completely obsessed with squirrels. 🐿️ She has a sweet squirrel named Chloe who has visited her every single day for over a year. And in the most exciting news — Chloe recently gave birth! Laura is patiently waiting to meet the newest additions to the family and will keep you posted the moment Chloe brings them to say hello.
Laura is a born-again Christian, and faith is the most important thing in her life. She is a proud mother of a son and daughter, and a grandmother to two precious grandsons who are her absolute pride and joy — just don't tell Chloe yet. 😄
God bless you, and enjoy shopping with us. We are so glad you're here.